http://www.messagedriven.com Branding / Message Design / Advertising Consulting Wed, 28 Oct 2009 16:32:07 +0000 http://backend.userland.com/rss092 en I'm a fan of Ctrl. I think it's brilliant! I also believe that this short film series will spark a new era of branded entertainment. Using short film to capture and engage audiences isn't exactly new. BMW films has been quite successful in gaining audiences for ... http://www.messagedriven.com/http:/www.messagedriven.com People have been all atwitter about the AMP UP app that Pepsi developed for Apple Ipod/Iphone.  The app was designed to assist young males in their dating (or scoring) endeavors.  According to news reports, Pepsi has apologized on Twitter, "Our app tried 2 show the humorous lengths guys go 2 ... http://www.messagedriven.com/http:/www.messagedriven.com This ad exemplifies the problem advertisers face today in really talking to their target audience. Traditional advertising spaces don't always resonate with consumers. Whether the consumer be a person or a corporation, understanding and engagement are key to developing relationships in today's marketing environment. http://www.messagedriven.com/http:/www.messagedriven.com When Microsoft approved the web-based "puke" ads, I have to ask, "WHAT WERE THEY THINKING?" Although Microsoft claims that it was simply giving their customers what they want...REALLY?  I'm thinking OMG..U. MUST. B. NUTS! http://www.messagedriven.com/http:/www.messagedriven.com